Tolu Lawani

Led GTM strategy for secure AI document automation, building a $100M+ pipeline across healthcare, finance, and public sectors, designed with security-first architecture (SOC2, GDPR-compliant).

Rolled out AI-based document workflow automation integrated with 3rd-party solutions, improving enterprise renewals and print workflows.

Improved global operations efficiency by 38% through streamlining the solution portfolio and retiring low-performing SKUs across multiple regions.

Defined the business case for a new automation product projected to deliver $15M+ in value through enhanced workflow accuracy and time savings.

Accelerated roadmap alignment by building consensus across engineering, GTM, and sales enablement teams to focus on high-impact customer outcomes.

Secured adoption in regulated industries by leading product strategy for privacy-first platforms, supporting clients in healthcare, government, and finance.

Achieved 313% user growth and 3x attach rates within 6 weeks by launching and scaling the Ultimate Gaming Coverage Plan via the HP Smart App and OMEN Gaming Hub.

Accelerated ecosystem adoption by integrating third-party APIs from McAfee, Dropbox, and NVIDIA into core platforms, improving compliance, security, and subscription flow.

Shaped $500M+ long-term product strategy across gaming, home, and sustainability verticals, collaborating with 20+ global stakeholders.

Developed lifecycle, pricing, and GTM for HP's confidential "devices-as-a-service" platform, bundling PCs, printers, and support into a flexible monthly model.

Partnered with Best Buy to launch $80M+ subscription/trade-in bundles that boosted refresh rates and attach.

Cut onboarding drop-off by 60% by optimizing login flows with HP Identity Platform and delivering unified support guides for internal and external teams.

Reversed a -44% YoY sales decline to 137% growth by overhauling regional GTM and marketplace execution, directly contributing to Jumia's $2B IPO momentum.

Drove $70M+ in sales by leading GTM collaborations with Intel, Microsoft, AMD, and NVIDIA, expanding reach across consumer devices and digital storefronts.

Captured 190% online growth by modernizing e-commerce and 3P marketplace strategy, improving product listings, UX, and funnel conversion.

Strengthened regional presence by executing omnichannel campaigns and building cross-functional GTM alignment across HP's most strategic growth markets.

Created HP's first regional technology tour, generating a $4.5M pipeline and engaging 1,000+ CIOs across 10+ countries.

Grew print market share by 19% and in-store conversion by 37% through targeted B2C campaigns and retail merchandising across 25+ strategic locations.

Delivered $2M in incremental revenue by revamping channel strategy and onboarding 5 new distribution partners to expand last-mile visibility.