Tolu Lawani

Product Manager | AI & Platform Strategy | GTM, Subscriptions, Enterprise & Consumer Products
Houston, US.

About

Highly accomplished Product Manager with over 10 years of experience driving hardware, software, and service initiatives across enterprise and consumer tech. Expert in AI-powered workflow automation and device protection, consistently delivering over $1B in revenue through strategic GTM, subscription models, and partner-led platforms. Proven ability to build strong cross-functional alignment and deliver measurable business and customer impact in secure, connected systems.

Work

Hewlett-Packard
|

Principal Product Manager | Workflow & Document Automation

Summary

Led GTM strategy and platform innovation for AI-powered document automation across enterprise services, driving significant pipeline growth and operational efficiency.

Highlights

Led GTM strategy for secure AI document automation, building a $100M+ pipeline across healthcare, finance, and public sectors, designed with security-first architecture (SOC2, GDPR-compliant).

Rolled out AI-based document workflow automation integrated with 3rd-party solutions, improving enterprise renewals and print workflows.

Improved global operations efficiency by 38% through streamlining the solution portfolio and retiring low-performing SKUs across multiple regions.

Defined the business case for a new automation product projected to deliver $15M+ in value through enhanced workflow accuracy and time savings.

Accelerated roadmap alignment by building consensus across engineering, GTM, and sales enablement teams to focus on high-impact customer outcomes.

Secured adoption in regulated industries by leading product strategy for privacy-first platforms, supporting clients in healthcare, government, and finance.

Hewlett-Packard
|

Senior Product Manager | Consumer Digital Services & Solutions

Summary

Managed subscription-based services for a multi-billion-dollar consumer portfolio, achieving significant user growth and attach rates through strategic product launches and integrations.

Highlights

Achieved 313% user growth and 3x attach rates within 6 weeks by launching and scaling the Ultimate Gaming Coverage Plan via the HP Smart App and OMEN Gaming Hub.

Accelerated ecosystem adoption by integrating third-party APIs from McAfee, Dropbox, and NVIDIA into core platforms, improving compliance, security, and subscription flow.

Shaped $500M+ long-term product strategy across gaming, home, and sustainability verticals, collaborating with 20+ global stakeholders.

Developed lifecycle, pricing, and GTM for HP's confidential "devices-as-a-service" platform, bundling PCs, printers, and support into a flexible monthly model.

Partnered with Best Buy to launch $80M+ subscription/trade-in bundles that boosted refresh rates and attach.

Cut onboarding drop-off by 60% by optimizing login flows with HP Identity Platform and delivering unified support guides for internal and external teams.

Hewlett-Packard
|

Senior Product Sales Manager | Consumer Tech & E-commerce

Summary

Transformed an under-performing region into a top-performing market, achieving 300% revenue growth across B2C and B2B channels and earning HP's 'Best Sales Manager' Award.

Highlights

Reversed a -44% YoY sales decline to 137% growth by overhauling regional GTM and marketplace execution, directly contributing to Jumia's $2B IPO momentum.

Drove $70M+ in sales by leading GTM collaborations with Intel, Microsoft, AMD, and NVIDIA, expanding reach across consumer devices and digital storefronts.

Captured 190% online growth by modernizing e-commerce and 3P marketplace strategy, improving product listings, UX, and funnel conversion.

Strengthened regional presence by executing omnichannel campaigns and building cross-functional GTM alignment across HP's most strategic growth markets.

Hewlett-Packard
|

Product Marketing Manager | Consumer & Commercial Tech

Summary

Owned end-to-end GTM strategy for computing and print portfolios across Africa, driving brand share and retail growth in 10+ countries.

Highlights

Created HP's first regional technology tour, generating a $4.5M pipeline and engaging 1,000+ CIOs across 10+ countries.

Grew print market share by 19% and in-store conversion by 37% through targeted B2C campaigns and retail merchandising across 25+ strategic locations.

Delivered $2M in incremental revenue by revamping channel strategy and onboarding 5 new distribution partners to expand last-mile visibility.

Education

Reforge

Leader & Executive Certificate

Strategic Product Management

University of Benin

Bachelor of Science

Accounting

MIT Sloan School of Management

Leader & Executive Certificate

Strategy & Innovation

Harvard Business School

Leader & Executive Certificate

Managing Sales Teams & Distribution Channels

Product School

Leader & Executive Certificate

Product Management

Awards

HP's 'Best Sales Manager' Award

Awarded By

Hewlett-Packard

Awarded for exceptional performance in transforming an under-performing region into a top-performing market with 300% revenue growth, contributing to Jumia's $2B IPO.

Certificates

Google Cloud Digital Leader

Issued By

Google Cloud

AWS Cloud Practitioner

Issued By

AWS

Google Generative AI Leader

Issued By

Google

Microsoft AI PM

Issued By

Microsoft

Certified in Cybersecurity (ISC2)

Issued By

(ISC)2

Google Cloud Security

Issued By

Google Cloud

AWS Security Essentials

Issued By

AWS

Skills

Product Management

Lifecycle Ownership, Discovery & Research, Privacy-first Design, API Integration, Subscription Models, Embedded Support Services, A/B Testing, User Flow Optimization.

Agile Methodologies

Scrum, Kanban, Sprints, User Stories.

Go-to-Market (GTM) Strategy & Sales Enablement

Channel Integration, Pricing & Packaging, Launch Execution, Brand Positioning.

Leadership & Impact

Cross-functional Leadership, Mentorship, Team Leadership, Strategic Prioritization, Stakeholder Management.

Tools & Platforms

JIRA, Confluence, Aha!, Slack, Asana, Tableau, Power BI, Google Analytics, Monday.com, Miro, Figma, HP Smart App, HP Support Assistant.

Cloud & AI

Google Cloud, AWS, Generative AI, Microsoft AI.

Security

SOC2, GDPR, Cybersecurity.